SONY TEST HD / Ridley Scott Associates

Fallon London teamed up with director Johnny Hardstaff to create a series of seven spots for Sony. The idents that aired during the 2008 F1 season on ITV, are based on the simple premise of "testing high definition to the limit". As the idents were heavily augmented with photo-real 3D it was necessary to record HDRI's for each lighting set up on the three day shoot. Post production was completed at RSA, supervised by Paul McGeoch.

My role: vfx producer, vfx supervision, vfx artist